Google has done it again- came up with a software that promises to eliminate all the cheaters out there. All the people who ‘Google’ have certainly come across the fact that while browsing the web material thoroughly, couple of websites seem to be allies having the same content with a word or two just shifted back or forth. No, those web masters are NOT friends. They do not let anybody copy their original content. The blame comes upon the ‘right click’ which gives access to ‘copy & paste’. Probably, its absence might have caused hesitation in typing the whole thing down, word to word. Anyhow, this ease to steal somebody else’s words without being caught on the internet is the reason why there is increase in the piracy of articles. But the Google leaders have a solution for everything. One of the software engineers working at Google played a major role in developing this ‘anti-piracy’ for articles across the internet.
It was in March 2011 when such a thing was first heard of, earlier known as ‘Farmer Updates’. It had certain updates after it and eventually it became to be known as Panda. Rumor has it that it is Nanveet Panda, a software engineer at Google, whom it is named after. Now, it’s a call of trouble for the web masters that have been naughty in stealing content. Users of the search engine must have felt that the engine gives much better websites having more viewers, good content and lesser pop ups and advertisements. So how does Google actually work this thing? Well, it’s something worth a great applause. As far as what Google has revealed about it, it’s all about the popularity of the website. Your website largely is liked? Panda wouldn’t hurt a fly in it. What Google did is that it made something huge out of the public rating for all the websites it gets. Something so significant that it has caused a downfall for a lot of websites that had some unfair means of establishing themselves. And in a particular poll, out of the people who were ‘pandalised’ (penalized by panda), 70 percent of them were unable to get themselves back on track after the attack. The efficiency of this update is because it isn’t run by the computer itself. It been done manually for the past couple of months. They run a check on what is worth being on the search engine. If some website has hits of about just 1 page, they bring down its position in the search results. Plus, they also omit the sites that have copied down the content.
Farmer Updates or Panda, whatever you call it, has become a serious issue which has caused enormous changes to the rankings and traffic of sites. And the people at Google seem to be happy the way things are working out as there is much lesser spams to deal with and it’s a great improvement in the search engines- just what they had been aiming for. But it’s a red alert for the web masters, they need to work harder than just ‘copy’ and ‘pasting’ to keep themselves out of Panda’s reach.
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