It’s not really unconventional for Facebook to introduce overnight modifications. Chances are that more than once you have been baffled at either the introduction of new features or the complete revamping of the layout. However, this time with Timeline, they have gone a step further and mandated it for all the users. Here are a few timeline facts to help you get a hold of it.

• The banner like cover photo that is displayed right at the top could be a boon for business pages that can integrate it seamlessly with the display picture for an added effect. Further, event promotions and birthday notices too can be put up as the cover picture, do not try to hard sell through your cover pictures. Images of 50% discount or contact information are a strict no on the cover photo. Just make sure the picture resolution does not exceed 851 x 315 Pixels.
• The thumbnail images should be set at a height of 74 and the width should not exceed 111 pixels.
• There are two things that the Facebook Timeline would affect: your profile and “wall”. You can notice the change as soon as you click on your profile page, otherwise the timeline would have no effect on the news feed page.
• What appears on the timeline is at your discretion, if you do not want a particular post that you’d rather forget or an embarrassing picture to appear on your personal timeline, you can edit and remove it.
• With every change in the layout, Facebook does play around a bit with the security features as well; hence, you must give your privacy settings a customary glance.
• Like Gating isn’t a new concept. You must have come across pages where you had to “Like” it in order to gain access to the content. More like email subscribing, Like Gating might be a tad bit anti-social media considering that it’s a free forum but as a social media marketing strategy, it is bound to revert positive results.
• Apart from the cover photo, another notable change is the ability to retroactively place strategic milestones in your Facebook history. For a business page, introduction of new products, highest sales figure, achievements and anything relevant is a great way to subtly boast of their presence on Facebook for a while.
• Before your Timeline is automatically updated (even if you do not want it), you should try to sort things out. With Timeline, one does not have to go page by page, you entire life history on Facebook is displayed on your Timeline for everyone to see. You should do a bit of “cleaning” with respect to old posts and pictures.
• There has been an introduction of an increased number of apps to get the most out of Facebook and if you are afraid of being perplexed at the technicality of it all, then there are the video tutorials to guide you through.
• The Facebook tabs have always been helpful in navigating through the pages. They too have received a makeover and have been shifted to just below the cover photo. Further, this would make it more visible so you have to do a bit of customization if needs be.

The Facebook Timeline does sound big with all the major revisions and the news of it becoming obligatory but it will not propel any substantial functionality changes. It has more importantly got people, especially brands to resort to Facebook Marketing in a more creative manner or has it?

Related posts:

1. How to Get Facebook Timelines on Your Profile TweetHere are simple step by step instructions on How to...

Here are simple step by step instructions on How to implement “Facebook Timelines” in Your Facebook Profile

You need developer access, so visit this link to start the process.

Then go to your app’s main settings screen and find “open graph” on the left hand side. After that, you’ll be send to
“getting started using open graph.”

Then test it. Type in any verb into the first box and any noun into the second and click “get started.” Then you’ll be taken
to a new page where you should change default settings to whatever you desire. It doesn’t really matter, just fill out some
random boxes and go through a couple pages of settings…try whatever works.

Next time you go to the Facebook home page, there will be the option to try out Timeline on your homepage.
If it doesn’t happen immediately, try a couple of refreshes.

This is How My Profile Looks like

Enjoy.

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As an industry watcher, I look at trends, data, spending, technologies, yet what’s really important is watching the trend of professionals as they grow into these roles managing disruptive technologies.

The main aim of this list is to connect with each one of you Post FSS11

Methodology: About this List

This List will be linked to the people connected to the Facebook Success Summit 2011 Group on Linkedin and am only linking to LinkedIn accounts.

A majority of this data is based off submissions in the FSS11, which most which are self-submissions or from their fellow colleagues and we only link to their already public profile in LinkedIn for verification.  We will be spending days compiling this data, but due to the content ever changing, we expect there to be some inaccuracies, leave a comment if you see something that needs fixing.

Read Carefully: How to get on this List
In a world of noise, curation becomes very valuable, as a result, there are very specific requirements for this list, which include:  1) You must have a public LinkedIn profile page, as this is one of the best way to verify employment. 2) The profile indicates that social media is part of your full time  3) Must be on brand side  5) You’ll kindly leave a comment below with the submission for review.   Due to excess volume, submissions by Twitter and emails or other channels will not be included, kindly leave a comment in this centralized area below.

Thanks

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I thought I would share the Latest Social Media Revolution Video by “Erik Qualman”

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1. Social Media & Politics Tweet               At increasing...

Panda Upadte 2.2

Latest release which has shaken the SEO world this season has been the Google’s Panda update 2.2 which came into effect quietly by mid of June and was later announced on 21^st as also reported on Search Engine Watch

Where Panda update 2.2 has brought positive changes for millions of sites, it has also hit billions of sites negatively. It wouldn’t be wrong to call them as scraper sites. As mentioned in History of Panda these are sites that have low quality content which is usually copied and pasted and Google panda has been the red alert for Web masters of such sites.

Google has always come up with the best techniques to improve its search engine. The Panda update 2.2 has hit the rankings of sites, which had generic content only and has decreased their rankings. This provides the users with only relevant content that is more helpful and most importantly is original.

You might not be worried about the latest developments of Google but if you are an online business you should make sure that your sites are free from characteristics that might be the reason for your classification as scraper or low quality site. What panda actually does is the classification of sites into High Quality, Good sites, low Quality and Scraper sites.

Your site is not at risk if it has been supplying content where users get to interact and are benefited and most importantly the content is original also your site faces huge traffic and there hasn’t been any decrease in it, then for sure you are not slapped by Panda.

To avoid being hit by the Panda updates you might want to review your work and keep a check on a number of things as follows

Firstly you have to be sure if you were hit by the Panda update 2.2. If you have noticed any decrease in the traffic from June 20 then you might have been attacked.

As mentioned earlier you should make sure that the content provided is not a copy of someone’s work and is original. Even if the work is similar you should go through it again as Panda can easily detect copied content with just two or three words changed.

If Panda hit your site but you have been honest with your work and think that your site has been mixed up with the scraper sites then you can submit your site to Google for reconsideration.

Also you should evaluate the quality of your site and should review pages individually. Make sure that you improve the quality of any pages that fall into low quality category.

If your pages have more advertisements then the content you should increase the content on it, as there are more chances for such sites to be affected.

People who visit your site and revisit it; people who have mentioned your site; people who do or do not stay on your site after visiting all statistics are of importance. If the number of people leaving your site right after visiting it has been increasing significantly then you should quickly review your content because your site is at high risk.

Stick to the SEO Optimization Rules and stop spamming keywords and content copying. Make sure your site has links and title.

Related posts:

1. History of Panda TweetGoogle has done it again- came up with a software...

Who is Google Panda

Google has done it again- came up with a software that promises to eliminate all the cheaters out there. All the people who ‘Google’ have certainly come across the fact that while browsing the web material thoroughly, couple of websites seem to be allies having the same content with a word or two just shifted back or forth. No, those web masters are NOT friends. They do not let anybody copy their original content. The blame comes upon the ‘right click’ which gives access to ‘copy & paste’. Probably, its absence might have caused hesitation in typing the whole thing down, word to word. Anyhow, this ease to steal somebody else’s words without being caught on the internet is the reason why there is increase in the piracy of articles. But the Google leaders have a solution for everything. One of the software engineers working at Google played a major role in developing this ‘anti-piracy’ for articles across the internet.

It was in March 2011 when such a thing was first heard of, earlier known as ‘Farmer Updates’. It had certain updates after it and eventually it became to be known as Panda. Rumor has it that it is Nanveet Panda, a software engineer at Google, whom it is named after. Now, it’s a call of trouble for the web masters that have been naughty in stealing content. Users of the search engine must have felt that the engine gives much better websites having more viewers, good content and lesser pop ups and advertisements. So how does Google actually work this thing? Well, it’s something worth a great applause. As far as what Google has revealed about it, it’s all about the popularity of the website. Your website largely is liked? Panda wouldn’t hurt a fly in it. What Google did is that it made something huge out of the public rating for all the websites it gets. Something so significant that it has caused a downfall for a lot of websites that had some unfair means of establishing themselves. And in a particular poll, out of the people who were ‘pandalised’ (penalized by panda), 70 percent of them were unable to get themselves back on track after the attack. The efficiency of this update is because it isn’t run by the computer itself. It been done manually for the past couple of months. They run a check on what is worth being on the search engine. If some website has hits of about just 1 page, they bring down its position in the search results. Plus, they also omit the sites that have copied down the content.

Farmer Updates or Panda, whatever you call it, has become a serious issue which has caused enormous changes to the rankings and traffic of sites. And the people at Google seem to be happy the way things are working out as there is much lesser spams to deal with and it’s a great improvement in the search engines- just what they had been aiming for. But it’s a red alert for the web masters, they need to work harder than just ‘copy’ and ‘pasting’ to keep themselves out of Panda’s reach.

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Ever wondered whats missing in your Presentation?  Why the audience fall asleep just as soon as you start? And why you fail to make an Impact.

Key Technique Used by Steve Jobs

1. Setting a Theme
2. Make your Theme Clear & Consistent
3. Create a Headline that sets the Direction for your Meeting
4. Provide an Outline
5. Open and Close each section with a clear transition
6. Make it easy for your listeners to follow your story
7. Demonstrate Enthusiasm
8. Wow Your Audience
9. Sell an Experience
10. Make Numbers Meaningful
11. Make it Visual
12. Paint a Simple Picture that doesn’t Overwhelm
13. Give them a Show
14. Identify a memorable moment of your Presentation
15. Spend time to Rehearse
16. Give your audience an added Bonus to walk away with

Next time we will be sharing Key Tools to Make your Presentation Standout

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Earlier this year I made a presentation for why we do not make our Kids Entrepreneur.

See here & let me know your thoughts

Lets Make our Kids an Entrepreneurs

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The Guys over at Search Engine Land put up a “periodic table of SEO ranking factors” infographic that I thought I would share with you. Take a look here –

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Written by Michael and Shawn Rasmussen, “The Ward” is a rather anemic fright film, stretching out a story that seems more suited for a “Tales from the Crypt” episode, halfheartedly working tropes in the “institutionalized girls” genre. At the core of the script resides a ghost story, though the script never amplifies the phantom menace as hoped, keeping Kristen in investigative mode as she seeks out evidence pertaining to a missing patient named Alice.

Staying low to the ground suits Carpenter, dusting off his widescreen stalk for this latest picture. Though it features the persistent presence of a rotting ghoul who terrorizes the women, “The Ward” isn’t consumed with pumping nightmare fuel. Instead, the picture is more of a whodunit, taking its time with discovery and paranoia to build a case of doubt against Kristen, who gradually comes to understand that her fellow patients are well aware of Alice, while the staff can only feign a feeble dismissal of her claims. It’s a lower-budgeted film for Carpenter, who sticks to the confines of the hospital, eschewing a grand effort of style to build a rudimentary mystery, one that’s only occasionally interrupted by the wicked business of the undead. It’s a workmanlike effort from the filmmaker, but it’s a solidly built picture, satisfactorily photographed and edited. There’s just no spark to the proceedings, with Carpenter failing to enliven the Rasmussens’ snoozy script.

It’s been a decade since director John Carpenter released a feature-length motion picture (2001′s “Ghosts of Mars”), and frankly, I’ve missed the guy. Sure, his output hasn’t been consistent since the 1980s, but I’ll take a Carpenter misfire over the latest music video trainee looking to make their mark with a sloppy showing of shock value. “The Ward” feels a little weightless for the filmmaker, but it’s a mildly entertaining effort, just nowhere near exceptional.

Sent to the North Bend Psychiatric Hospital after a violent episode, Kristen (Amber Heard) is confused and fearful, aiming to blend in with her fellow inmates (including Mamie Gummer, Danielle Panabaker, Lyndsy Fonseca, and Laura Leigh) while planning her escape. Discovering an evil apparition in the hospital, Kristen is freaked, fighting to keep herself safe while Dr. Stringer (Jared Harris) seeks to cure her through various forms of therapy. Investigating the strange happenings, Kristen discovers clues left behind by previous patients, providing her with a faint outline of the demon that stalks the ward.

The question of what’s stalking Kristen is sustained throughout the film, allowing for snappy escape attempt sequences and a few pauses to assess the psychological stamina of the women. The answer the picture provides is sure to divide audiences, while upsetting passionate film fans who’ve witness this resolution on more than a few occasions. Frankly, the flaccid conclusion fits the wilted integrity of the overall feature, which plays as though Carpenter was missing one of his batteries, lacking the drive to conjure some incredible beats of suspense. “The Ward” is deeply flawed, but not a total loss. Carpenter feels rusty on this one, but I’m thrilled to see him behind the camera again, hopefully working his way back to his previous glory.

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